What is the most asked question I receive from a potential client?
Hands down, “How much does a website cost?”

I always use the home contractor example:
When asked, “What is a cost of a new home?”
The contractor will respond, how many bedrooms, how many bathrooms, one level or two stories, etc.
In other words, what kind of website are you seeking?
The most basic and lowest cost website is a one-page informational or online business card (aka brochure) website. On the other extreme is an E-commerce shopping cart website that would be more costly. Everything else falls between these two examples.

Often, they will ask for a breakdown on what they are paying for.
In most instances, I just have them look at an infographic that I had created breaking the purpose and reason for each cost item. As the old saying goes, “A picture is worth a thousand words.”

This the actual infographic I send to contacts who actually ask the questions, “how much do you charge?”

In the end, I always receive a thank you even though they find another developer or DIY with an online web builder.

Gerald Watanabe

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